Narrative Analysis
Spotify
Understanding a company's desired narratives is an essential part of business communication. It is also important to look at counter-narratives and learn from other companies' mistakes.
In this report, I analyzed the narratives and counter-narratives Spotify imparts on its consumers and stakeholders. I highlighted Spotify's strengths and recommended ways that it can improve its brand reputation.
Boeing, Joann, and Honey
Most companies will face challenges to their reputations at some point in their lifetimes. As a communication professional, it is important look at how other companies handled reputation crises so that I am prepared to respond with effective business communication strategies. In this report I researched three companies who had reputation issues. Based on this analysis, I was able to work with an in-class group to propose ways to improve Boeing's communication strategies and strengthen its public image.